Resume
Work Experience
Vera Bradley
Visuals and Merchandising Lead
October 2025 - Present
Michigan City, IN
Leads shift teams of 10+ associates to deliver consistent, positive customer experiences
Records hourly KPIs to analyze team performance towards reaching store goals
Communicates promotional campaigns, donation contests, and current or upcoming product launches to customers, staff, and the community
Manages in-store visual storytelling through merchandising displays and promotional signage that aligns with corporate branding and marketing goals
Girl Scouts GCNWI
Outdoor Program Communications Specialist
April 2024 - October 2025
Chicago, IL
Managed camp social media presence across TikTok, Instagram, and Facebook
Acted as point of contact for stakeholders to provide guidance on camp logistics, program registration, and enrollment support
Cultivated partnerships with local organizations and vendors for customized programming
Served as Assistant Director of overnight summer camp programs with 500+ camper enrollments each season, supporting daily operations, staff supervision, crisis response, and overall camper experience
Indiana University’s Themester
Communications and Outreach Intern
March 2022 - June 2023
Bloomington, IN
Wrote blogs, press releases, web content, and email advertising regarding upcoming activities, student opportunities, and program updates
Managed program social media platforms and campaigns across Instagram, Facebook, and Twitter/X
Produced onboarding resources and training materials for incoming interns
Facilitated team communication for scheduling event shift coverage, training sessions, and team meetings
Education
M.S. Communication
Purdue University
December 2026
West Lafayette, IN
Concentration in Brand Marketing
4.0 GPA
B.A. Psychology
B.A. Criminal Justice
Indiana University
May 2023
Bloomington, IN
Minor in Creative Writing
3.89 GPA
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